“I live close to campus so I walk here every day anyway,” he said.

Jernigan is one of 400 to get a voucher this month through Earn-A-Bike, a sustainability program for faculty, staff and students that encourages people to choose bikes over cars. He participated in a Sept. 3 orientation and safety session—one of 10 being held on the Belknap and HSC campuses as part of the program.

Interest in Earn-A-Bike is especially strong among students. Of this year’s 746 applicants, 659 were students, said Justin Mog, assistant to the provost for sustainability initiatives.

“No other school in the country is giving away bikes for those willing to give up their parking permits,” Mog said. “It’s truly the most innovative thing we’re doing for sustainability.”

Sophomore Charles Burns said that even though he had a parking permit last year, he decided to get the $400 voucher this year.

“It’s a great opportunity to get more people to start riding bikes,” he said.

Earn-A-Bike was launched in 2012. Vouchers are redeemable at several bike shops in Louisville.

Cindy Hess
Communications Director Cindy Hess has oversight for day-to-day operations in media relations and covers prestigious scholars, the College of Education and Human Development and Brandeis School of Law. She reports to the Media Relations Director, has a heckuva good resume, and faithfully eats kale for lunch every day. Cindy has more than 25 years of experience in media relations, investor relations, marketing and corporate communications and is the unit’s only employee entrusted to buy tickets for lottery pools.